Assessment Introduction
This apprenticeship equips professionals with the skills to deliver effective marketing across multiple channels, helping organisations build awareness, engage audiences, and drive demand. Multi-channel Marketers support campaigns that shape perception and contribute to measurable business growth.
They will:
Support the delivery of marketing campaigns across digital and traditional channels
Create content, conduct research, and analyse campaign performance
Coordinate with teams and suppliers while managing marketing activity and resources
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Assessment Information
Explore the assessment methods, grading criteria and pricing information below.
Written Project Report With Presentation and Questioning
A 2,500-word project designed to meet the needs of the business, delivering real business benefit, submitted by the end of week 12 of the EPA period.
A presentation based on the project is also submitted by the end of week 12 of the EPA period; this is then presented to an independent assessor. The presentation will take 20 minutes and will be followed by 25 minutes of questioning on both the presentation and project.
A 60-minute two-way discussion underpinned by the portfolio, which involves both the independent assessor and the apprentice actively listening and participating in a formal conversation.
Interview Underpinned by Portfolio of Evidence
Grades awarded are fail, pass, merit, or distinction.
Grades
Delivery Information
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