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Content Creator

Apprenticeship Overview

A level 3 apprenticeship, for individuals who will develop and create written and audio-visual content that can be used across a variety of platforms and media.  Content creators work to a brief. They research, prepare, and develop their employers messaging to maximise audience engagement. The content they create can be used as part of media, advertising, documenting, and marketing campaigns. 

This occupation is found in employers across all sectors, ranging from public, private, and third sector employers; this may include charities, social media employers, digital agencies, and broadcasters. Employers can vary in size from micro businesses to multinational. It is a role that can be found in both creative and non-creative industries.  

Typical duration to gateway (excluding EPA period):  15 months.

Maximum funding:  £10,000.

Entry Criteria 

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications.

Key information

No Knowledge Modules or Vendor Qualifications

There are no mandated knowledge modules or professional vendor certification for this apprenticeship standard. Although you may want to utilise professional vendor certification that has been mapped to the knowledge components listed in the apprenticeship standard, you will not be able to use apprenticeship funding to pay for the certification.

Knowledge, Skills, and Behaviours

All knowledge, skills and behaviours will be assessed by the two different assessment methods: project or campaign evaluation report, presentation of additional/new content and questions (AM1) and professional discussion underpinned by a portfolio of evidence (AM2).

EPA Gateway

In addition to the employer’s confirmation that the apprentice is working at or above the level in the occupational standard, the apprentice must have completed the following gateway requirements prior to beginning end-point assessment (EPA). 

Achieved English and Mathematics at Level 2

For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and Mathematics minimum requirement is Entry Level 3. British Sign Language (BSL) qualifications are an alternative to English qualifications for those who have BSL as their primary language. 

Project or campaign evaluation report, presentation of additional/new content and questions

No requirements.

Professional discussion underpinned by a portfolio of evidence

A selection of the best pieces of evidence gathered by an apprentice during their apprenticeship. The evidence should demonstrate how an apprentice has carried out specific work tasks mapped to the assessment criteria and knowledge, skills and behaviours listed in the assessment plan for AM2. 

Content Creator EPA

The EPA consists of two assessment methods.

Assessment Method 1 (AM1) – Project or Campaign Evaluation Report, Presentation of Additional/New Content and Questions

A 1,500-word report based on a project or campaign that the apprentice has contributed to, and developed content for, in the last 6 months leading to gateway, submitted by the end of week 4 of the EPA period.  

A presentation of new or additional content, that builds on the project or campaign evaluation report, is also prepared and the presentation speaker notes and supporting materials are submitted by the end of week 4 of the EPA period; this is then presented to an independent assessor. The presentation will take 15 minutes and will be followed by 15 minutes of questioning. 

Assessment Method 2 (AM2) – Professional Discussion Underpinned by a Portfolio of Evidence

A 60-minute two-way discussion underpinned by the portfolio, which involves both the independent assessor and the apprentice actively listening and participating in a formal conversation. 


Apprentices must pass both assessment methods (1 & 2), which can be taken in any order, to successfully complete their apprenticeship. Grades awarded are fail, pass, merit, or distinction. Apprentices will receive their grade ten working days after completing their final assessment method. Apprentices will receive their grade ten working days after completing their final assessment method.


Link to Apprenticeship Standard

Link to Assessment Plan

Link to qualification specification

Register your organisation and apprentices with us to access our EPA preparation materials.

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