Apprenticeship Overview
A level 3 apprenticeship, for individuals who will support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. Multi-channel marketers will contribute to the implementation of marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels, and systems that are essential to the marketing function and activities of the company.
This occupation is found in small, medium, large, and multinational organisations in private, public and third sectors such as the finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT.
Typical duration to gateway (excluding EPA period): 18 months.
Maximum funding: £11,000.
Entry Criteria
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualification.
Key information
There are no mandated knowledge modules or professional vendor certification for this apprenticeship standard. Although you may want to utilise professional vendor certification that has been mapped to the knowledge components listed in the apprenticeship standard, you will not be able to use apprenticeship funding to pay for the certification.
All knowledge, skills and behaviours will be assessed by the two different assessment methods: project report with presentation and questioning (AM1) and interview underpinned by portfolio of evidence (AM2).
EPA Gateway
In addition to the employer’s confirmation that the apprentice is working at or above the level in the occupational standard, the apprentice must have completed the following gateway requirements prior to beginning end-point assessment (EPA).
For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and Mathematics minimum requirement is Entry Level 3. British Sign Language (BSL) qualifications are an alternative to English qualifications for those who have BSL as their primary language.
The apprentice must submit a project scoping document (500 words).
A selection of the best pieces of evidence gathered by an apprentice during their apprenticeship. The evidence should demonstrate how an apprentice has carried out specific work tasks mapped to the assessment criteria and knowledge, skills and behaviours listed in the assessment plan for AM2.
Multi-channel Marketer EPA
The EPA consists of two assessment methods.
A 2,500-word project designed to meet the needs of the business, delivering real business benefit, submitted by the end of week 12 of the EPA period.
A presentation based on the project is also submitted by the end of week 12 of the EPA period; this is then presented to an independent assessor. The presentation will take 20 minutes and will be followed by 25 minutes of questioning on both the presentation and project.
A 60-minute session with an independent assessor where they ask the apprentice questions. Underpinned by the portfolio, the interview gives the apprentice the opportunity to make detailed and proactive contributions to confirm competency across the assessment criteria mapped to this method.
Grading
Apprentices must pass both assessment methods (1 & 2), which can be taken in any order, to successfully complete their apprenticeship. Grades awarded are fail, pass, merit, or distinction. Apprentices will receive their grade ten working days after completing their final assessment method.
Links
Link to Apprenticeship Standard
Link to Qualification Specification
Register your organisation and apprentices with us to access our EPA preparation materials.
If you would like to know more about our products...
Thank you for your interest. Please click on the link below and complete our contact form with your name, email address, subject and full message, and the appropriate person from Accelerate People will be in touch.
Should you not hear back from us, please contact directly on info@accelerate-people.co.uk