Apprenticeship Assessment Standard Common Challenges

November 2025 Edition

To help apprentices achieve better outcomes in their end-point assessments, we've analysed common areas where additional preparation can make the difference between meeting and exceeding assessment criteria.

General Hints and Tips

• Tech Setup: Before logging in to the assessment, apprentices should check that all their equipment is working properly. Make sure the apprentice ID is clearly visible on the webcam, as this is a mandatory requirement.

  
  

• Page Numbers: Include page numbers in any documentation submitted for the assessment, e.g. portfolio or project reports. This makes it easier for both the apprentice and the assessor to find and discuss key elements efficiently.

  
  

• Presentations: The apprentice shouldn’t simply duplicate the project report in their presentation. It should be used as an opportunity to include other evidence of the criteria or provide further explanations.

  
  

• Word Count: Check the word count allowances for the version of the apprentice standard you are using. The word count can vary between standards.

Level 3 Data Technician

• Keep it simple: Don’t overcomplicate your work. Focus on understanding the task and instructions before diving in.

  
  

• Choose the best tool for the job: If you’re not confident with Power BI, it’s fine to use a mix of Excel and Power BI. Use what helps you deliver efficiently. There is no single “right” way to complete the scenario demo- criteria can be met using various approaches.

  
  

• Understand the instructions: Take time to fully grasp what’s being asked, rather than just producing the most complex dashboard or visualisation.

  
  

• Work efficiently: Sometimes using Excel can be quicker and just as effective as Power Query Editor. Aim for the best result in the shortest time.

  
  

• Focus on the outcome: Showing technical skill is great, but the most important thing is achieving the required result efficiently.

  
  

• Learners must have access to the same version of the portfolio as the one uploaded to AP. Example: A learner used a Google Docs version that did not match the PDF being reviewed, causing confusion when referencing page numbers.

Read more about the standard here.

Level 5 Operations Manager

Project Report

• Retrospective – based on a completed project (not future-focused like Level 7).

• 4,000 words (+/-10%) – use template and sample project for guidance.

• Ensure project has clear evaluation points (especially if ongoing or long-term).

  
  

Presentation

• Make distinction criteria obvious in both report and presentation.

  
  

Portfolio

• Use thematic evidence; quality over quantity (around 12–16 pieces).

• Map evidence to KSBs and themes clearly to avoid assessor confusion.

Read more about the standard here.

Level 7 Senior Leader

Strategic Business Proposal

• Forward-looking, proposing strategic interventions (not retrospective like Level 5).

• 4,000 words (+/-10%) – follow the template and sample project for structure.

• Include referencing for distinction criteria as a tip (page numbers or paragraph references).

• Harvard referencing not required; practical referencing is fine.

• Add a smattering of theories but keep it work-based, not overly academic.

  
  

Presentation

• Submit slides plus notes or script for context – helps assessors pre-review.

• 20 minutes target (not strict, but avoid going far over).

• Highlight distinction criteria in presentation to highlight it (verbally or in notes).

• Practice multiple times to stay within time limits.

  
  

Assessment Day

• Professional discussion starts with “Tell me what you do day-to-day”.

• Expect 40 mins questioning after presentation.

• Bring electronic notes if needed, but keep them short and color-coded for clarity.

Read more about the standard here.

Level 7 Artificial intelligence (AI) data specialist

Reflect and Justify:

• When discussing risks and benefits, don't just list them- link your points back to the core problem. Make sure to justify your answers by explaining your reasoning and, where appropriate, offer alternative solutions. This demonstrates a deeper understanding and critical thinking.

Manage Your Time Wisely:

• Use the indicative timings provided in assessments or tests to plan your answers. Make sure you attempt every question, even if briefly, and revisit any incomplete sections if you have time left. Prioritise securing the pass mark first before refining your answers.

Check the Criteria:

• Always review the assessment criteria carefully before and during your work. This ensures that you address all the required points and maximise your chances of meeting expectations.

Structure Your Work with Sections and Titles:

• Breaking your answers into clearly labelled sections or using relevant headings makes your work easier to write, clearer to mark, and helps ensure you’ve covered everything required by the criteria.

Plan Based on Instructions:

• Read all project instructions and criteria thoroughly before beginning. Use this understanding to plan your approach and ensure all requirements are met.

“From the expert: Prioritise planning, justify your answers, and use clear structure to showcase your skills effectively!”

Read more about the standard here.

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