Apprenticeship Assessment Standard Common Challenges

To help apprentices achieve better outcomes in their end-point assessments, we've analysed common areas where additional preparation can make the difference between meeting and exceeding assessment criteria.

Is there a standard you'd like to see on this list next time?

Let us know using the contact us page.

General Hints and Tips	Tech Setup: Before logging in to the assessment, apprentices should check that all their equipment is working properly. Make sure the apprentice ID is clearly visible on the webcam, as this is a mandatory requirement. Page Numbers: Include page numbers in any documentation submitted for the assessment, e.g. portfolio or project reports. This makes it easier for both the apprentice and the assessor to find and discuss key elements efficiently. Presentations: The apprentice shouldn’t simply duplicate the project report in their presentation. It should be used as an opportunity to include other evidence of the criteria or provide further explanations. Word Count: Check the word count allowances for the version of the apprentice standard you are using. The word count can vary between standards.
Level 3 Data Technician	Focusing on K15: Focuses on explaining the role of data in the digital world, including how organisations can use external, trusted open data sources. Don’t worry if you haven’t used external data in your role: You’re not required to link everything directly to your job. What matters is that you show you genuinely understand the concept. Think of trusted open data as reliable information made publicly available: Examples include government statistics, open-source datasets, or official public records. Show authenticity: When giving examples, show you understand why the data is trusted (e.g., official source, regularly updated, transparent). Prepare ahead of time: Training providers may remind you about these concepts, but taking time to explore a few trusted data sites yourself will make it much easier.
Level 3 Multi-channel Marketer	Focusing on S15: Focuses on your ability to monitor and adjust marketing campaigns to ensure they stay within both time and monetary budgets. This means tracking campaign progress, identifying when adjustments are needed, and taking action to keep everything on track. Don’t worry if you haven’t managed a full campaign budget yourself: You’re not required to have sole responsibility for campaign finances. What matters is that you can demonstrate a clear understanding of how to monitor campaign performance, recognise when costs or timelines are at risk, and suggest or implement changes to meet requirements. Think of campaign monitoring as an ongoing process: This involves regularly checking campaign metrics (like spend, reach, engagement, and deadlines), using tools or reports to compare actual performance against planned budgets and timelines. Examples include using spreadsheets, dashboards, or marketing platforms to track spend and progress. Show authenticity: When giving examples, explain how you would identify issues (e.g., overspending, delays) and what steps you would take to address them. For instance, you might suggest reallocating budget, pausing underperforming activities, or renegotiating deadlines. Show you understand why these actions are important for campaign success and organisational goals. Prepare ahead of time: Training providers may remind you about these concepts, but taking time to review real campaign reports or budget tracking tools will make it much easier to discuss your approach confidently.